Course Outline

1. INTRODUCTION

• a. What is Local SEO?
• b. Difference between SEO & Local SEO
• c. Why You Need Local SEO?
• d. Why You Should Take This Course & What you’ll be Able to do By the End.

2. FUNDAMENTALS & GETTING PREPARED

• a. Planning & Getting Prepared.
• b. Know about the Local Search and it’s SERP impact.
• c. Understand Google Local Pack and One Box Results.
• d. Collect Business information before starting the project.
• e. Knowing Your Target Audience & Website Goals.
• f. Local SEO Ranking Factors.

3. KEYWORD RESEARCH & COMPETITION

• a. Performing proper keyword research to ensure your SEO
• b. Keyword Research Tools & Process
• c. Finding Keywords You Are Already Ranking or New Keywords For Your Business
• d. Researching Your Competitor’s Keywords
• e. Selecting Final Keywords
• f. Determining how easily we can rank for specific keywords

4. SILOS

• a. Where those keywords go on a page in a website
• b. Primary Keyword
• c. Secondary Keywords
• d. Supporting Keywords
• e. Final Silos

5. ON-PAGE OPTIMIZATION

• a. Title Tag Optimization
• b. Meta Tag Optimization
• c. URL/Permalink
• d. Heading Tag
• e. Anchor Text
• f. Internal and External Links
• g. Image Optimization
• h. Content Optimization

6. WORDPRESS BASIC & SEO

• a. WordPress Page & Post
• b. WordPress Category
• c. WordPress SEO Plugin
• d. WordPress Page Optimization

7. GOOGLE MY BUSINESS (GMB)

• a. How to Determine If Your Business Is Already Listed
• b. Adding Your Business If It’s Not Already Listed
• c. Google’s Guidelines for Listing on Google My Business
• d. GMB Optimization & Verification
• e. The Importance of Google Reviews
• f. Determining how easily we can rank for specific keywords
• g. The Quickest and Easiest Way to Get Reviews

8. FACEBOOK BUSINESS PAGE

• a. Facebook Business Intro
• b. Create a Facebook Business Page
• c.Optimize a Business Page
• d. Set Call to Action
• e. Set Messaging option
• f. Add Services
• g. Facebook Business Page Insights

9. BING LISTING

• a. How to Determine If Your Business Is Already Listed
• b. Adding Your Business If It’s Not Already Listed
• c.Add your business to Bing & verify it
• d. Bing place optimization

10. CITATIONS & BACKLINKS

• a. What is Citation Building?
• b. Types of Citation
• c.How to Create Effective Citation for Business
• d. List of citation website for US, UK, Canada
• e. Local Blog Commenting
• f. Profile Backlink

11. COMPETITORS & ANALYZING THEIR SEO EFFORTS

• a. Introduction to Competition Analysis
• b. How & Why To Find Your Top Online Competitors
• c.Competition Analysis Process

12. GOOGLE SEARCH CONSOLE & ANALYTICS

• a. Google Search Console add and verification
• b. Google Analytics Basics

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এটি একটি পেইড ফেসবুক গ্রুপ, শুধুমাত্র তারাই এই গ্রুপ এ অংশগ্রহন করতে পারবেন যারা আমার লোকাল এসইও কোর্স এর শিক্ষার্থী বা যারা পেইড ভিডিও কিনেছেন।